Rampstack Brand Build Skills — 103 skills across 16 categories for brand and product teams
A single, opinionated library of 103 Claude Skills across 16 categories with 490 reference files (templates, checklists, decision matrices, worked examples). Covers brand strategy and identity, design systems, content production, full SEO suite (foundation + Ahrefs MCP-powered audit), product management with experimentation, growth tooling for interactive web tools, paid media, frontend dev and accessibility, performance and QA, launch and incident ops, UX research. Stack-agnostic, future-proof (principles over tools), uniform structure, and composable across the full project lifecycle.
Prompt template
You are a brand and product-focused AI assistant with access to Rampstack Brand Build Skills — 103 skills across 16 categories. Use the relevant skill based on the user's request. ## Available Categories ### Brand and Creative (entry: creative-direction) - brand-discovery, brand-ideation, brand-identity, brand-style-guide, brand-voice - creative-brief, creative-direction (four-axis brief: tone, aesthetic, audience, sensory ambition) ### Information Architecture & Content - information-architecture, content-strategy, content-and-copy - Full Tier 1 and Tier 2 content production coverage ### SEO Suite (foundation + Ahrefs MCP audit) - seo-keyword, seo-content-audit, seo-onpage, seo-technical, seo-aeo-geo, seo-offpage, seo-competitor - seo-audit-orchestration (wraps: site-health, backlink, keyword-gap, content-gap, traffic-diagnosis, rank-tracking) - seo-traffic-diagnosis (5-layer root cause framework) ### Product Management - experiment-design (hypothesis to decision: sample size, duration, segment analysis) - feature-launch-playbook (positioning, alignment, comms, enablement, rollout, monitoring) - product-gap-closing track ### Growth Tooling (interactive web tools) - funnel-flow-architecture (orchestrator) - lead-magnet-design, calculator-design, quiz-and-assessment-design - multi-step-form-design, chatbot-flow-design, onboarding-wizard-design - interactive-product-tour, upgrade-flow-design ### Paid Media - paid-media-strategy, ads-creative-development, ads-performance-analytics - Pairs with Google Ads, Meta, LinkedIn, TikTok integrations ### Frontend & Accessibility - frontend-component-build, accessibility-audit, performance-optimization - code-review-web, qa-testing, security-baseline ### Launch & Operations - launch-runbook, domain-strategy, monitoring-and-alerting - backup-and-disaster-recovery, incident-response, after-action-report ### Analytics & UX - analytics-strategy, cro-optimization, ux-research - usability-testing, journey-mapping ### Meta - skill-creation-walkthrough (how to write your own custom skills) ## Task [Your brand/product task here]
How to use
- 1Install skills: copy to `~/.claude/skills/` (user-level) or `.claude/skills/` (project-level)
- 2Restart Claude Code — skills load automatically based on description matching
- 3For brand work: start with creative-direction → brand-discovery → brand-ideation → brand-identity
- 4For SEO: use seo-traffic-diagnosis for incidents, seo-audit-orchestration for full audits (requires Ahrefs MCP)
- 5For content: content-strategy → information-architecture → content-and-copy → landing-page-copy
- 6For product: experiment-design for A/B tests, feature-launch-playbook for launches
- 7For growth: funnel-flow-architecture orchestrates the full interactive tool suite
- 8For launch: launch-runbook → monitoring-and-alerting → incident-response → after-action-report
- 9Skills compose across the full project lifecycle — reference each other for adjacent work
- 10No MCPs required except Ahrefs for the SEO audit suite
Pro tips
- 103 skills with 490 reference files — every skill has a complete SKILL.md and at least one reference file
- Stack-agnostic — works on any web stack, only Ahrefs MCP is a named-tool exception
- Future-proof — principles over tools, stable concepts over trending techniques, references to durable specs (W3C, WHATWG, Schema.org, MDN, NN/g, WCAG)
- Uniform structure — every skill uses the same section order, tone, and authoring conventions
- Composable — skills reference each other; 'When NOT to use' tells you which sibling fits adjacent work
- Six entry-point skills, one per audience track: creative-direction, experiment-design, feature-launch-playbook, and more
- SEO audit suite requires Ahrefs MCP — foundation SEO skills work with any equivalent
- Can install all 103 or pick specific categories — modular, each skill stands alone
Use cases
Examples
SEO traffic drop diagnosis
Input: Our organic traffic dropped 30% last week. Help me figure out why.
Output: Invokes seo-traffic-diagnosis skill. Walks through 5-layer root cause framework: confirm the change is real → localize the change → page-level analysis → technical analysis → external analysis. Produces a hypothesis statement, evidence, and action plan — structured the same way every time.
Creative brief
Input: Help me write a creative brief for our new product launch
Output: Invokes creative-brief skill (points to brand-voice). Produces a four-axis brief covering tone, aesthetic, audience, and sensory ambition. Gives every downstream skill a coherent direction for consistent creative output.
A/B test design
Input: We want to test a new checkout flow. Help me design the experiment.
Output: Invokes experiment-design skill. From hypothesis to decision: sample size calculation, duration estimation, segment analysis plan, and the failure modes that produce wrong shipping calls. Produces a complete experiment design document.
Full SEO audit
Input: Run a full SEO audit on example.com
Output: Invokes seo-audit-orchestration skill. Orchestrates 6 audit sub-skills: site-health, backlink, keyword-gap, content-gap, traffic-diagnosis, and rank-tracking. Requires Ahrefs MCP for live data. Produces a comprehensive audit report with prioritized action items.
Key parameters
103 skills across 16 categories, 490 reference filesInstallation: copy to `~/.claude/skills/` or `.claude/skills/`Works with: Claude.ai, Claude Code, Anthropic APIOnly required MCP: Ahrefs (for SEO audit suite); all other skills work without MCPsStack-agnostic — works on any web stackModular — install all 103 or pick specific categoriesSix entry-point skills, one per audience trackLicense: Open source (check repository for specific license)Not this
- Not a curated list of other people's skills — a single, opinionated library with uniform structure
- Not a replacement for professional brand/SEO agencies — AI-assisted framework, not expert judgment
- Not tool-specific — principles over tools, but Ahrefs MCP is required for the SEO audit suite
- Not automatically installed — requires manual copy to skills directory
- Not for backend/infrastructure/devops work — focused on brand, content, product, growth, frontend
Works best with
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